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The special metadata scheme required by Google to analyse and index advertised jobs is now automatically available to all Jobiqo customers who do not need to worry about the technical implementation. Overall, there has been no disruption on the market in the last two years. As far as the quantity is concerned, there will probably soon be an upward trend, once the roll out in all Google markets is completed. The quality of generated content is increasing though.
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As always, everything Google does depends heavily on the competition for some of the keywords. „We have measured a slight increase in organic search (SEO) and an increase of the click through rate (CTR) for all traffic generated via Google”, explains Lenz. We can now also support our German customers with fundamental insights in this area. Jobiqo has been working with Google for Jobs since summer 2017 and gathered valuable insights in this area with customers from the USA and Great Britain. This made Google’s well-known business model reach its limits: no suitable advertising without search results, no sales opportunities without them. The consequences were a negative user experience as well as lower click-through-rates (CTR). The reason for this special search logic to be implemented was that „the traditional Google Page Rank algorithm did not deliver satisfactory search results in the job area", as Jobiqo’s Managing Director Martin Lenz explains. However, those who additionally implement Google's backend formatting are more likely to be considered when playing out the search results for jobs - and accordingly receive more visibility and clicks. Every job advertisement found by Google's search bot is still indexed and thus recognized as a potential search result, unless it has been explicitly excluded by the website operator. Google for Jobs has been conceived as an independent product with its own specifications on how jobs need to be structured by operators of digital job platforms. In addition to well-known search results such as news, maps and images, Google now also offers the possibility to display jobs. This is why, from Google’s point of view, it seems more than reasonable to focus more on the job market to simplify the job finding process. As the german recruiting agency Raven51 states, over 80% of search queries for a new job start on Google. This opens up new opportunities for publishers and job board operators. A gradual international roll out is planned for the future. „Google for Jobs" has been available in the UK since 2018, and now also entered the German market. The latest service of search engine giant Google is entering its third year in the USA.